What’s your personal mission?
We are often clear about the vision, mission, and strategy of our company or the company we work for, but when it comes to our own, we are clueless.
Success doesn’t necessarily equal fulfillment. You can climb the ladder, hit your goals, and still feel like something’s missing. That was exactly where I found myself. I spent years in leadership roles – fully committed, achieving milestones – but underneath it all, something felt off. I was successful, but I wasn’t fulfilled. The stress, the constant push – it drained me. I wasn’t burned out in the traditional sense, but deep down, I knew I wasn’t doing what I was meant to do to the fullest.
Despite achieving more than ever, I felt disconnected. Every win felt temporary, every milestone a box ticked rather than a moment of growth to celebrate. I told myself I should be grateful – after all, I had everything I’d worked for.

So, what was missing?
I had spent years refining digital products – shaping their vision, mission, and strategy – yet I had never taken the time to define my own. How come we invest so much effort in designing a product’s purpose yet so little in understanding our own? We often focus on knowing what role we want to excel in, but rarely explore what truly fulfills us in that role.
So, I started to ask myself curious questions: What is my personal mission? Not just what I’m good at, but what ignites my passion. What impact do I want to make? What kind of work makes me feel alive? How do I want to show up in the world? How can I contribute the most by embracing my uniqueness? I simply started to be more curious about – me.
Once I found clarity in my mission, everything shifted. My work became meaningful, my stress levels dropped, and I felt an energy I hadn’t experienced in years. It’s not that I’m doing something completely different today – I’m often doing the same work and activities as I’ve always done – but now I understand why I’m doing it and how it contributes not only to the organisation or client I work with but also how it contributes to my own personal mission. This sense of purpose makes every day feel meaningful.
And isn’t this at the heart of so many challenges we experience today? That we just do things without knowing why, and why it’s important to us. We chase success without ever defining what success really means for us.
We chase success without defining what success really means for us.
We all need a personal mission
This is why I created the Time to shine coaching experience. I meet so many ambitious, driven professionals excelling in their careers yet feeling disconnected from their deeper purpose. They know there’s something more, but they don’t know where to start or how to find clarity in the chaos. Time to shine isn’t about chasing someone else’s definition of success – it’s about defining your own.
Time to shine is designed to help you uncover what makes you unique, understand what drives you, and create a personal mission that inspires and guides you. With practical exercises and real-world insights, you’ll gain new aha-moments, building natural confidence and lasting commitment. That’s when real transformation happens.
So, what is your personal mission? What excites you? What do people naturally turn to you for? What would you keep doing even if no one paid you for it? These are clues to your mission.
If you’re not sure, or if you feel like you’re on the edge of something but can’t quite articulate it, let’s explore it together. The Time to shine coaching experience will help you discover your unique potential, lead with confidence, and stay committed for lasting impact. It’s an investment that will last a lifetime.
If you’re curious for more, book a 20-minute call with me. It’s free, with no agenda and no obligations – just a few minutes to reflect, ask questions, and see if this experience is right for you.
Let’s connect and start creating the clarity and purpose you’ve been looking for.
I hope to get the opportunity to get to know you soon.


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